Direct-to-consumer sales and marketing is on the rise in our global economy. In 2021, the direct-to-consumer market is expected to reach nearly $20 billion sales worldwide – up from $6.85 billion in 2017. Join Boston University expert alumni and faculty for a discussion focusing on the latest direct-to-consumer marketing trends, why is this field growing, what makes a direct-to-consumer company successful, and if there will be a ceiling to this strategy.

Webinar Participants:

Amanda Curtis (CGS'07, COM'09), CoFounder & CEO N.A.bld + Nineteenth Amendment

Todd Van Hoosear, Lecturer, College of Communication

 Anne Sommers Welch (CAS'88), Creative Vision & Content Entrepreneur

The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.