Is your marketing just as inclusive as your audience and your company? If not, you may want to take a second look at how you promote to your audience. In a 2021 McKinsey report on brand authenticity, about 76% of millennials and Gen Xers said they were more likely to purchase products from an inclusive brand who genuinely promoted diversity. So how do you take your marketing from acknowledging specific heritage months to incorporating to your everyday business and marketing practices? 

Join our panelists as we discuss best practices for companies and brands to authentically capture the hearts and buy-in of your diverse consumers and employees. 

Speakers:

Clara Luo (Questrom’12), Senior Manager, Marketing Strategy at Deloitte, she/hers
Lucia Rodriguez (COM’97), VP of DEI Marketing Advancing Hispanic & Latinos at JPMorgan Chase & Co.
Matt Tumminello, Founder and President of Target 10, he/him
Sekou White (CAS’00), VP & Head of Developer Marketing at Turing

Moderator:

Cassandre Cruz (COM’08), Brand Strategy Lead at Bose Corporation, she/hers

The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.