This panel brings together a prominent leader of the consumer insights industry for a discussion with alumni of Boston University's Marketing Communication Research (MCR) program at the College of Communication, all with extensive work experience in consumer insights. The discussion will center on how to ensure that executives make use of the knowledge gained from consumer insights research when making decisions.

Join us online on Wednesday, December 7th, 3:00 PM EST as panelists Holly Decker (COM'02), Jericho Razon (COM'05), Liz White (COM'11), Anne Bailey Berman, Michael Elasmar will discuss Boston University's Marketing Communication Research Program at the College of Communication. 

About the panelists: 

•  Holly Decker (COM'02), Vice President, Strategic Research Lead, Fidelity Investments
• Jericho Razon (COM'05), Director, Consumer Insights, Portfolio Strategy & Front End Innovation at Nestlé Coffee Partners
•  Liz White (COM'11), Senior Director, Advanced Analytics and Data Management, Chadwick Martin Bailey (CMB)
• Anne Bailey Berman, consumer insights industry leader and co-founder of Chadwick Martin Bailey (CMB)
• Michael Elasmar, founding director, Marketing Communication Research (MCR) program at Boston University's College of Communication

The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.