The emergence of artificial intelligence systems challenges every industry - including the fields of advertising and public relations. On one hand, AI offers creatives and communicators the ability to tell stories better but at lower costs. However, AI can lead to inaccuracies, plagiarism and job loss. How should those in the Advertising and PR industries grapple with this technology's promise and peril? Join Boston University's College of Communication for this timely discussion as part of the COMtalk virtual event series. This is the third and final installment of COM's AI in Communications series.
Speakers:
Ben Jones Founder and CEO, Sundogs
Rachel Rubinstein (CGS'19, COM'21) Senior Account Executive, Ogilvy Health
Kelly Sullivan (COM'94, COMᴳ'96) EVP Head of Operations + Marketing, Futures at Weber Shandwick
Moderator:
Aimee Christian, incoming Sandra A. Frazier Professor in Public Relations, Boston University College of Communication
The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.