WiB Lunch & Learn: From Concept to Sustainable Growth

Join us for an exclusive virtual lunch and learn session with distinguished Questrom alumna Julia Austin (Questrom '92), HBS Senior Lecturer. In this engaging webinar, you will explore the entrepreneurial journey from initial concept to sustainable business growth, based on insights from her new book "After the Idea." Julia will provide actionable guidance on navigating the critical phases of business development that follow the initial spark of innovation.

What You'll Discover:

• Essential frameworks for transforming concepts into viable business models
• Key inflection points in the entrepreneurial journey and how to navigate them
• Strategies for achieving sustainable growth beyond the startup phase
• Common pitfalls entrepreneurs face after launching and how to avoid them
• Practical tools for measuring progress and pivoting when necessary

Hosted by Questrom Women in Business Alumni Council, the event will include opening remarks  by Cindy Smith (Questrom '05), Founder of Pen and Paces, who will also moderate the session. 

About the presenter:

Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor as well as the founder of Good For Her, a non-profit community for women founders that fosters their growth as they navigate their entrepreneurial journeys.

Prior to her current endeavors, Julia was the CTO at DigitalOcean, VP of Innovation for VMware, Inc., the VP of Engineering at Akamai Technologies and has held technical management and consulting positions at several other startups and mature companies. She holds a Bachelor of Arts from the University of Massachusetts and a Master of Science in Management Information Systems from Boston University. 

The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.