***SOLD OUT *** Marketing Dubai: A Model Destination

Presented as part of Alumni Career Weeks 2017

Details

Date: 3/16/2017
Time: 7:00 PM
Location: The Address Hotel Dubai Mall, Emerald Room

Marketing Dubai: A Model Destination

Dubai is the Arab world's success story. It has converted from an oil to a service based economy. Its "brand" is inspiring and earns global respect. In a panel discussion with distinguished alumni we invite you to explore the question of how did Dubai market itself to become a model destination for investment, arts and culture, tourism and so much more.

The event is organized in partnership with the Alumnae Leadership Council – Middle East with Council member Anoosha Al Marzouqi (Questrom'08) leading through the evening program. The event is sponsored by Mr. Tushar Ved (Questrom ’94).

Panelists

Mr. Faisal Bin Juma Belhoul (ENG'02), Chairman of Amanat Holdings PJSC (“Amanat”)

Faisal Bin Juma Belhoul is the chairman of Amanat Holdings PJSC which is the largest healthcare and education investment company listed on the Dubai Financial Market. He was also the founder of Ithmar Capital which is a leading GCC private Equity firm which managed and invested over 1 Billion USD of investments.He was also chairman of the Board for a number of business groups and associations, including the UAE Private Hospitals Council, the UAE Private School Council and the Pharmaceutical and Healthcare Equipment Business Group of the Dubai Chamber of Commerce and Industry (DCCI).
He is currently a Board member of the DCCI by decree from the Ruler of Dubai as well as being a member of the Young Presidents Organization (YPO). He currently serves as the chairman of Mushrif Trading and Contracting which is a publicly listed company in Kuwait. In addition, he has board representation on several regional and international private companies. In 2007, Faisal was recognized as one of the top 100 Executives in the Gulf region.Educated in the USA, where he studied Manufacturing Engineering in Boston University.

Ms Marjan Faraidooni (SAR’00, SPH’01) Vice President of Legacy for Expo 2020 Dubai

Ms Marjan Faraidooni is the Vice President of Legacy for Expo 2020 Dubai. In this capacity, she leads the strategy development and implementation of the Expo legacy program with a specific emphasis on economic, social and educational objectives.Prior to joining Expo 2020 Dubai in 2013, Ms. Faraidooni was the Director of Portfolio Strategy at Dubai Holding, a private entity backed by Dubai Government that invests in a portfolio of companies across real estate, hospitality and telecoms. In that role Ms. Faraidooni was responsible for leading the development and implementation of new strategy processes for both investments and operating companies, including reviews of financial performance, benchmarking, scenario planning and new business development.Ms. Faraidooni started her career in the healthcare sector with the Executive Office of HH Sheikh Mohammed Bin Rashid Al Maktoum where she held a number of positions spanning a variety of planning and strategy development areas in the healthcare sector, with a focus on the growth and quality of Dubai Healthcare City.Ms. Faraidooni holds a Bachelor of Science, Human Physiology and Psychology from Boston University Sargent School of Allied Health Professionals, Boston, MA and a Master of Public Health with a focus in International Health from Boston University School of Public Health.

Mr. Mahesh Shahdadpuri (Questrom’95), Founder & CEO of TASC Outsourcing, Founder and CEO of Boston Foods, Director of Nikai
 
Mahesh Shahdadpuri is the CEO and founder of TASC Outsourcing, one of the largest and fastest growing staffing & talent management company in the Middle East, headquartered in Dubai. TASC, under his helm, has grown at an unprecedented rate of 200% each year, since the last 8 years, and currently employs almost 4,000 people from 75 countries, working across 75 job functions. Mahesh is also the director on the board of Nikai group, one of the largest private consumer home solution brands in the region with 400 products, and 50Mn. customers across the world. He is the CEO and founder of Boston Foods, franchisee of the popular ‘Subway’ brand of restaurants in Dubai. He has a Bachelor’s of Engineering (Electronics and Telecom) degree from Manipal University, India and an MBA in Marketing and Entrepreneurship from Boston University. Over the years, he has received many accolades, including a Forbes ranking as one of the Top 100 Indian Leaders in the Arab world.

Seema Shetty (Questrom'03), Founder & Managing Director – BRS Hospitality, Vice President (Corporate Excellence) – NMC Healthcare

Seema  Shetty  is  the  Founder  &  Managing  Director  of  BRS  Hospitality Group – a unique concept and theme promoting fine dining and healthy eating.
She is also Vice President – Corporate Excellence for NMC Healthcare.

Seema is energetic and full of zest for business life. She has a Bachelor’s Degree in Marketing and Entrepreneurship from Boston University.
Seema is one of the four children of renowned Dr. B. R. Shetty, the Founder and Executive Vice Chairman & CEO of the NMC Healthcare who is also the Managing Director and CEO of one of the most successful money remittance company in the region called UAE Exchange.
Seema commenced her career with UAE exchange in 2003 working as a Business Development for Xpress Money. In 2004 she joined NMC Healthcare and launched the first-of-its-kind Geriatric Care, providing affordable home healthcare services to the community.
In 2004, she established the first 5 Star Indian restaurant in Abu Dhabi, Zari Zardozi that offers an enchanting journey of tantalizing the taste-buds through a confluence of Indian traditions and modern cultural influences.
In 2005, she set up BiteRite, with the key concern to address the rise of obesity and diabetes, she focused on improving the health profile of the communities by providing healthier eating options and weight management solutions, especially for people with Diabetes, Hypertension and Obesity. She diversified her forays and took over the reins of New Beauty Centre, revamping and rebranding it to Zari Spa & Beauty Centre.
In 2007, she set up FoodWorld Restaurant which is an authentic multi- cuisine experience that offers “cuisines of the world at your fingertips” in Al-Ain.
In 2008 she setup BRS Catering to exclusively focus on catering healthy meals to schools, hospitals & corporates. Today she services over 20 of these institutions reaching out to approximately 2100 school children and 225 corporates daily.
On the community calling, Seema is a Board member of Special Care Centre-Abu Dhabi, Entrepreneurship Advisory Board Member of New York University Abu Dhabi and Advisor of Boston University Alumnae Leadership Council – Middle East. Her major contributions remain towards Special care Centre and Save the Girl Child campaign called Beti Bachao Campaign – By Khushi, India to address the falling gender ratio in India.
Apart from her various entrepreneurial pursuits she is also the Founder of   Toast   Masters   NMC   Community   Chapter.   Seema also actively participates in the Global Women’s Forum, Dubai.
2016, as a speaker on topic STAY FOCUSED, STAY HEALTHY. She was also the panelist for Healthcare in Invest Malaysia Forum. And presently she is the Executive Committee Member for IBPG (Indian Business Professional Group).
At NMC she is currently spearheading crucial tactical initiatives of Geriatric Care, Patient Education, Mama Care, Patient feedback mechanisms and Shared Decision Making models while on the strategic front he is leading Vision and Mission Strategy encompassing Brand Architecture and Brand Positioning.

Moderator

Kenneth W. Freeman, Allen Questrom Professor and Dean of Boston University's Questrom School of Business

Kenneth W. Freeman joined Boston University as the Allen Questrom Professor and Dean of the Questrom School of Business in 2010.
Ken has more than forty years of professional experience, most recently at KKR where he was a partner and also served as a senior advisor.  He is vice chairman of the Graduate Management Admission Council and a member of the AACSB Committee on Issues in Management Education and the Business Practices Council.
Ken began his career at Corning Incorporated in 1972, progressing through the financial function before leading several businesses.  He joined Corning Clinical Laboratories in 1995, and the company was spun off from Corning as Quest Diagnostics Incorporated soon thereafter.  He led the dramatic turnaround of Quest Diagnostics as chairman and chief executive officer through 2004.
A study of global business leadership conducted at INSEAD and published in the January 2013 issue of the Harvard Business Review named Ken one of the 100 best performing CEOs in the world.
Ken received an MBA with Distinction from Harvard Business School in 1976, and a BSBA, summa cum laude, Phi Beta Kappa, from Bucknell University in 1972.
Ken is Chairman of the Board of Trustees of Bucknell University.

March 16, 2017

7:00 pm – 7:10 pm Opening Remarks
7:10 pm – 7:55 pm Panel Discussion
7:50 pm – 8:20 pm Q&A
8:20 pm – 9:00 pm Networking

PRESENTED AS PART OF ALUMNI CAREER WEEKS 2017
This year, the BU Alumni Association is dedicating the month of March to alumni careers with 31 days of networking events, professional development webinars, panels and more. Whether you are a seasoned professional looking for a change, new to the job market, or need advice to apply to your career – there’s likely something for you.

View the full schedule here.

Directions

The Address Hotel Dubai Mall, Emerald Room

GPS Location: 25.199777,55.27732
Dubai, UAE