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The Good, the Bad, and the Ugly of Owning a Business


Wednesday, June 23, 2021

The journey of an entrepreneur. The ups and downs of owning a business. It takes courage in a series of many moments to be successful. From starting a business to building a rockstar culture to resilience.

Join us online on Wednesday, June 23, 2021 at 12 pm ET as Amanda Ma will cover the following key points:

  • Importance of building a culture
  • Resilience and grit
  • Importance of Community

About the presenter: Amanda Ma (Questrom'03), Founder & Chief Experience Officer, Innovate Marketing Group

Amanda Ma is a serial entrepreneur. She is the Founder and Chief Experience Officer of Innovate Marketing Group, an award-winning live & virtual experience agency that provides full-service event & activation for Fortune 500 companies. Through her leadership, the company has flourished into one of the most distinguished live & virtual experience agencies both locally and nationally. Her vision is to help fuel brands to change lives for the better. Amanda has 16+ years of experience in business, events & marketing industry. As seen on Inc, Bizbash, Meetings Today and many others. She was recently named "Top 100 Most Influential People in the Event Industry Globally" by Eventex and Bizbash Top 500 most influential event professionals in the US. She is recognized for her business and philanthropic work in the community. A collaborative leader, she is consistently sought out as a trusted strategic advisor and knowledgeable resource, and she’s respected for uncompromising integrity and expertise. She currently sits on the board of Entrepreneur Organization- Los Angeles as the Diversity & Inclusion Chair. A strategic Advisor to The Diversity Advisors. Emeritus Chair of the Asian Pacific Community Fund and board of California Events Coalition. Board of Asian Business Center Los Angeles. She is a big champion for diversity & inclusion. When she is not working with the White House or secret service, you can find her spending time with her family.


The webinar will be conducted using the online Zoom webinar platform. Access information and additional instructions on using the Zoom platform will be provided via email upon successful registration. This webinar is open to all members of the BU community including alumni, students, faculty, and staff.


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